Session Four - Madonna

Madonna has always managed to be modern ,contemporary, relevant and re-invented herself. This has allowed her to have sustainable success.

Madonna has always used her image effectively a sex iconic to attract wide customer base. However, Madonna at the age of fifty must realise to maintain competitive advantage she needs to find new talents and recruit them, in other words, she should be a producer and develop her own prodigy.

Icons like Madonna applied the true sense of flexibility, staying relevant to her industry by adopting culture of constant renewed challenges to status quo and hence remaining relevant in the minds of people which is the essence of why she is the highest ever paid female singer. What is unique about Madonna is her recopy for success is un-replicable by her rivals.